Looking after you, inside and out

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About Us

About Us

Alternatives provides a new, and much more holistic approach to healthcare. It combines a private general practice, complementary therapists, cosmetic procedures, and a natural supplement shop.

We are a husband and wife team of dermatologists, with over 27 years of experience in dermatology. At our clinic, located in Shenley Church End, we use our experience as part of the integrative healthcare experience that we offer.

Dr Zeina personally caries out our cosmetic treatments such as wrinkle reducing treatments, and dermal fillers. He is also available for cryotherapy treatments.

A dermatologist, Dr Bassam Zeina, smiling at the camera

Dr Bassam Zeina, MD, PhD

“I am a senior doctor fully licensed by The General Medical Council, with membership in The Royal Society of Medicine and the British Association of Dermatologists. My specialism is dermatology, with over two decades of experience treating skin in both a medical and cosmetic capacity. For the last 15 years, I’ve been helping people feel more confident in  themselves through non-surgical cosmetic procedures.”